What you need to know
In the UK, tooth whitening is classed as dentistry and can only legally be carried out by a registered dental professional – the High Court confirmed this in 2013. The NHS says whitening kits bought online or from pharmacies, or treatment from places like beauty salons, don't work as well and may harm your teeth and gums.
Whitening toothpastes can help remove surface stains, but the Oral Health Foundation says shop-bought products usually don't change the natural colour of your teeth much. Whitening of any kind won't lighten crowns, veneers, fillings or dentures.
What to look for
- Expect whitening toothpaste to tackle surface stains, not change your natural tooth colour.
- For professional whitening, check the practitioner is on the GDC register.
- Whitening isn't done for under-18s and isn't recommended during pregnancy or breastfeeding, according to the NHS.
- If you have sensitive teeth, ask your dentist before trying whitening products.
- Cutting down on tea, coffee, red wine and smoking helps stains return more slowly.
Products to consider
Listed alphabetically, not ranked. Features are from the manufacturers’ UK websites. Some links may be affiliate links.
Oral-B 3D White Advanced Express Whitening toothpaste
A whitening toothpaste that works by removing surface stains – it won't change the natural colour of your teeth or lighten…
Sensodyne Pronamel Gentle Whitening toothpaste
A whitening toothpaste aimed at people with acid wear or sensitive teeth. As with all shop-bought whitening products, expect…
Sources we used
- NHS: Teeth whitening
- Oral Health Foundation: Tooth whitening
- General Dental Council: What the law says
- General Dental Council: Search the register
Checked September 2026. Guidance changes, so always follow the advice of your own dental team. About our sources.